I am a technology sales specialist and marketing consultant by day, and an entrepreneur by night. I love the thrill of the hunt and the challenge of getting customers to the point where we can actually become a sales force for them. I love seeing how companies and organizations convert their ideas into a product that they can truly get behind.
On my most recent entrepreneurial adventure, I spent several weeks in the Boston market, interviewing people in the field and helping them to understand the process of selling to customers. In all this time, I’ve built up a network of connections both in the sales field and in the business world. I’ve been able to learn a lot about sales, marketing, and leadership from these people. Their experience and their insight is priceless to me. You can see their sales process in this short video.
My new company, TechLead, is a sales and marketing consultant focused on helping entrepreneurs get the most out of their digital media assets. As a consultant, I work with small business owners and executives, helping them to understand how their company works, how it can be managed, and how to take advantage of digital marketing initiatives.
TechLead was started a few years ago and specializes in helping professionals get the most out of social media, marketing, and other digital media assets. Our work in this area includes assisting with the creation of marketing strategies, optimizing and designing social media content, and working with brands to optimize their digital marketing campaigns.
TechLead has over a hundred clients in the industry and has been helping professionals like me to get the most out of their digital marketing campaigns for over a year now. I love that we’re able to empower other marketers with the knowledge and tools they need to get the most out of social media, and that we’re able to help companies like ours scale up their digital marketing efforts.
It’s not just me, I get the same answer when I ask “Do you have a tech sales specialist on staff?” I’m sure there are plenty of other people that want to hire someone with a similar track record as me and I’m grateful for the opportunity to work with them.
The reason I keep asking is that I really do want to get that tech sales specialist on staff, but I don’t want to have to ask the tech CEO or a tech CEO for help with the tech sales? What is the difference between tech sales and tech marketing?The tech CEO is the most important part of any social media marketing department, especially when you have a need for people to buy your products and services, and then you can’t charge him a fee.
I’m not a tech sales specialist, but I have to be sure to make sure that my tech sales department is well prepared to handle the tech marketing stuff. As you know, I have a very strong team of tech sales people who are very well versed in the tech industry, and I think they will be able to help you in all areas of your own marketing.
Some of us seem to be the only ones who are completely satisfied with what we have been handed (our products, services, etc.) but I have to admit that I have a hard time letting people know that I am selling or building my own projects because they don’t get to ask me anything directly about what I’m selling, or what I’m building. It’s pretty hard for me to let people know that I am building products that are the same or better than what they’ve already sold.
You can’t just tell us what youre selling. You can ask us about what Im selling (or how to build) and you can tell us about how Im building a product. You know why its a waste of time, money, or effort.